Developing Social Solidarity through Digital Media
This research raises the issue on digital media by activists in an effort to gain wider public involvement towards the social transformation process based on social solidarity. The development of digital media broadens the space to raise a range of marginal issues in public spaces controlled by predominant social groups. Digital media provides elite and mainstream media an opportunity for counter public spheres to dominate issues. Data collection is conducted through interviews and observation. There are both opportunities and challenges in utilizing digital media in building social solidarity. Characteristics of digital media allows a faster reach of a wider and diverse audience as well as generate an increasingly fierce global competition. Technologically, digital media only gives a very short opportunity to hold the audience’ attention. Therefore, communication between humans is still needed to strengthen and build public trust. The occurrence of a communication has significant effect when online media that are parallel with activities and issues that are offline, demands both forms of communication to be used simultaneously.
Castell, Manuel (1996). The Rise of Network Society, Blackwell Publishing Ltd, London
Creswell, John W, (2013), Qualitative Inquiry & Research Design, Sage Publication.inc, Washington DC.
Creeber, Martin (2009). Digital Cultures: Understanding New Media. Open University Press.
Fenton, Natalie, dan Downey, John, (2014). Counter Public Spheres and Global Modernity, Javnost / The Public · November 2014 DOI: 10.1080/13183222.2003.11008819 · Source: OAI
Li, Zongchao (2016), Psychological empowerment on social media: Who are the empowered users?, Public Relations Review 49-59, Elsevier
Mulyana, Deddy & Solatun, (2007), Metode penelitian komunikasi: contoh-contoh penelitian kualitatif dengan pendekatan praktis, Rosda Karya, Bandung.
Poell, Thomas & José van Dijck (2015) Social Media and Activist Communication, The Routledge Companion to Alternative and Community Media, 527-537, edited by C. Atton. London: Routledge.
Rheingold, H. (1993). The Virtual Community: Finding Connection in a Computerized World. Boston, MA: Addison-Wesley Longman Publishing Co., Inc.
Ridings, M. C., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. Journal of Strategic Information Systems, 11, 271-295.
Abstract Views - 320
PDF Downloads - 212
- There are currently no refbacks.
Copyright of Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia (p-ISSN : 2548-8740, e-ISSN : 2503-0795)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Contact Person: Dr. Rajab Ritonga, M.Si
Sekretariat Redaksi JURNAL KOMUNIKASI Ikatan Sarjana Komunikasi Indonesia (ISKI)
Jl. Hang Lekir I No. 8 Jakarta Selatan C/Q Lembaga Penelitian dan Pengabdian kepada Masyarakat UPDM(B)
Email : firstname.lastname@example.org / email@example.com
Call/Whatsapp : +62811133471
View My Stats